Add prompts and topics
Create or bulk-add topics and prompts from the same thread.
Spotlight MCP: talk to your data in Claude or Cursor
Connect Claude Desktop, Claude Code, or Cursor to Spotlight. Your assistant can access your visibility data and perform actions on the platform from the same chat—pull insights, update prompts and topics, and ship work without tab hopping.
Custom reports are where MCP shines. You ask in plain language; the AI assembles tables, summaries, and narratives straight from Spotlight. No more rebuilding the same weekly deck by hand.
What can your AI chatbot do with Spotlight MCP?
Access citation data
See which pages and sources models used—without exporting tabs.
Analyze cross-brand data
Line up brands in your org for gaps and priorities—great for portfolios and agencies.
Get content suggestions
Pull suggestions into chat and turn them into outlines or drafts next.
Custom reports from live data
MCP makes it super easy to create one-off or recurring reports—pick brands, time ranges, and the story you need. The assistant reads Spotlight and writes the doc in the format you ask for.
What can you try first with MCP?
A few high-value prompts to run once you are connected. Mix and match for your team.
- Run a cross-brand report—who leads on which prompts, where gaps overlap, what to fix first.
- Compare this week vs last month for the same brand or topic set.
- Ask for a custom report—executive one-pager, client email, or slide bullets—built from live Spotlight data.
- Add or reorganize prompts and topics from a list you paste in chat.
- Spot where your AI reputation is weak—perception answers, citation gaps, or prompts where rivals show up and you do not.
- Turn citations and content suggestions into a writer brief or backlog for the week.
How do you get started?
Three steps: connect inside Spotlight, then use chat for reports and for prompt and topic work.
- 1 Connect MCP in Spotlight
Follow the MCP setup instructions in your Spotlight workspace, then add the server in Claude Desktop, Claude Code, or Cursor.
- 2 Ask the data; generate custom reports
Query runs, brands, and citations in plain language. MCP makes it very easy to spin up custom reports—the AI pulls the right fields and shapes the output for email, Slack, or slides.
- 3 Manage prompts and topics in chat
Use the same AI chatbot to add topics, drop in prompts, or bulk-update what you track—without bouncing back to forms for every small change.
Where does MCP connect?
Claude Desktop, Claude Code, Cursor, ChatGPT with connectors, or any MCP-ready host.
- Claude Desktop
- Claude Code
- Cursor
- ChatGPT
Frequently asked questions
What does MCP do for Spotlight users?
MCP lets your assistant in Cursor or Claude read Spotlight data and perform actions on the platform from chat. Custom reports are especially fast—you describe what you want and the AI builds it from live data.
How do I connect Claude or Cursor?
Open Spotlight and follow the MCP setup instructions in your workspace. Then add the server in Claude Desktop, Claude Code, or Cursor. After that you can ask questions, generate reports, and manage prompts and topics in chat.
What can my chatbot do with Spotlight MCP?
It can read citation data, compare brands, fetch content suggestions, add or edit prompts and topics, and—especially—build custom reports from your live data in the shape you want.
Does MCP replace the web app?
No. The app is still the home for deep browsing and account tasks. MCP is for speed in the tools you already use.
Try Spotlight MCP
Connect from Claude or Cursor and keep your next review in one thread.