Citation Tracking
Measure how well your content is performing in terms of citations. Track citations on your owned website or other websites, see which prompts drive visibility, and understand how much your content is shaping the LLM narrative.
Track Your Content's Impact on AI Narratives
Performance Metrics
See exactly how often each web page you own has been cited by each AI model over time. Track citation trends and identify your top-performing content.
Prompt Attribution
Discover which prompts yielded citations for your content. Understand what questions drive visibility and optimize your content strategy accordingly.
Narrative Influence
Measure how much your content is affecting the LLM's narrative. See the real impact of your content on how AI models present information to users.
Multi-Source Tracking
Track citations across your owned websites and other platforms. Get a complete picture of where and how your content is being referenced.
How Does Citation Tracking Work?
Spotlight continuously monitors AI model responses to track every citation of your content. We capture when, where, and why your content gets cited, giving you complete visibility into your content's performance.
Citation detection
Spotlight monitors all AI model responses across ChatGPT, Claude, Gemini, Perplexity, and other platforms. We detect every citation of your content, whether on your owned website or other websites.
Temporal tracking
We track how often each web page you own has been cited by each model over time. See citation trends, identify growth patterns, and spot opportunities for optimization.
Prompt attribution
For every citation, we show you the exact prompt that yielded it. Understand which questions and topics drive citations to your content, helping you create more targeted content.
Narrative impact analysis
We analyze how much your content is affecting the LLM's narrative. See the real influence of your content on how AI models present information, helping you understand your impact on the conversation.
What You Can Track
Complete visibility into how your content performs across AI platforms.
Per-Page Performance
See citation counts for each individual web page over time, identifying your most impactful content.
Model-Specific Data
Track citations by AI model to understand which platforms favor your content and why.
Prompt Context
View the exact prompts that led to citations, revealing what topics drive visibility.
Trend Analysis
Track citation trends over time to see how your content's influence evolves and identify growth opportunities.
Narrative Measurement
Measure how much your content shapes the LLM narrative, giving you insight into your real impact on AI conversations.
Cross-Platform Tracking
Monitor citations across owned websites and other platforms for a complete view of your content's reach.
Frequently Asked Questions
What is citation tracking?
Citation tracking is a feature that monitors how well your content is performing in terms of citations from AI models. It tracks citations on your owned website or other websites, shows how often each web page has been cited by each model over time, and reveals which prompts yielded those citations.
Which AI models are tracked?
Spotlight tracks citations from all major AI platforms we monitor, including ChatGPT, Google AI Overviews, Google AI Mode, Grok, Gemini, Claude, Perplexity, and Copilot. You can see citation performance broken down by each model.
Can I track citations on websites I don't own?
Yes. Citation tracking monitors citations of your content whether it appears on your owned website or other websites. This gives you a complete picture of where and how your content is being referenced across the web.
How do I see which prompts led to citations?
For every citation tracked, Spotlight shows you the exact prompt that yielded it. This helps you understand what questions and topics drive visibility to your content, enabling you to create more targeted content that gets cited.
What does 'narrative impact' mean?
Narrative impact measures how much your content is affecting the LLM's narrative—essentially, how much your content shapes how AI models present information to users. This helps you understand your real influence on AI conversations and the broader narrative around your brand or topic.
How often is citation data updated?
Citation tracking is updated continuously as we monitor AI model responses. You'll see real-time data on how often your content gets cited, allowing you to track performance trends and respond quickly to changes in citation patterns.
Measure Your Content's Impact on AI Narratives
Track citations, understand which prompts drive visibility, and see how much your content shapes the LLM narrative.