June 29, 2025 · 1 min read
Learn how ChatGPT Search Inspector, a free Chrome extension built by Spotlight, reveals the web searches and sources ChatGPT uses—helping brands boost their visibility in AI conversations.
Read more →June 11, 2025 · 1 min read
As AI replaces traditional search, this post explores why brands must shift from SEO to Answer Engine Optimization (AEO) to become the trusted source LLMs cite—before they disappear from the conversation entirely.
June 10, 2025 · 1 min read
As consumers gravitate toward faster, simpler experiences, this post explains why the shift from traditional search to AI-powered answers is accelerating—and why brands must adapt now to stay ahead.
Read more →June 9, 2025 · 1 min read
As AI assistants evolve into transactional agents, this post explores how embedded payments and conversational interfaces are collapsing the customer journey—forcing brands to rethink digital commerce for a world where the storefront is a conversation, not a destination.
Read more →May 28, 2025 · 1 min read
The AI search revolution of 2025 mirrors the SEO gold rush of 2003. Early movers are building empires while competitors wait. Don't miss the GEO opportunity.
Read more →May 21, 2025 · 1 min read
Discover how the rise of AI agents is reshaping consumer behavior—and why your brand’s perception in AI-driven platforms like ChatGPT and Gemini will define your market position.
Read more →May 14, 2025 · 1 min read
Why startups get overlooked in AI-generated answers — and how to earn visibility in ChatGPT, Perplexity, and Gemini before the space gets crowded.
Read more →May 6, 2025 · 1 min read
New Ahrefs study reveals Google's AI Overviews significantly reduce website traffic, contradicting Google's claims and raising concerns for publishers as clickthrough rates continue to decline.
Read more →April 26, 2025 · 1 min read
If You Work in Brand, Media, Insight or CX — You Need This Chrome Extension Like You Need Air
Read more →April 22, 2025 · 1 min read
A comprehensive analysis of the conversational AI market, revealing ChatGPT's dominance and the rapid growth of emerging competitors.
Read more →April 21, 2025 · 1 min read
This blog explores the growing shift from traditional search engines to AI tools like ChatGPT, highlighting usage trends, future projections, and demographic insights. It also outlines what this transformation means for brands and how businesses can adapt their strategies to stay visible in an AI-driven search landscape.
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