GEO Expert

About Spotlight

Spotlight is a SaaS platform that helps brands monitor and improve their visibility in AI chatbots and AI search engines. As AI search reshapes how people discover products and services, we help companies understand how they appear inside tools like ChatGPT and other generative platforms — and how to improve that visibility.

We are building one of the largest datasets in the world focused on AI search performance. Our mission is to define and lead the emerging field of Generative Engine Optimization (GEO).

The Opportunity

We are looking for an SEO professional who wants to evolve into a GEO expert and become a world leader in AI search optimization.

You do not need deep GEO experience yet — we will train you. What you do need is strong SEO fundamentals, curiosity, analytical thinking, and a love of research and experimentation.

You will have access to one of the largest AI visibility datasets globally, giving you a rare opportunity to research, experiment, and develop insights that very few people in the world have access to. This is a role for someone who wants to help define a new category.

What you’ll do

Research & Experimentation

• Analyze large datasets to uncover patterns in AI search visibility.
• Run structured experiments to understand what drives performance in generative engines.
• Develop frameworks and best practices for GEO.
• Use SQL and databases to extract insights.

Client-facing consulting

• Advise brands on how to improve their AI visibility.
• Translate complex data into clear strategic recommendations.
• Present findings and insights to clients.
• Help position Spotlight as a thought leader in AI search.

Content & marketing

• Conduct research to produce data-driven marketing content.
• Create AI-assisted content such as reports, blog posts, insights, and frameworks.
• Turn research findings into thought leadership pieces.

Product contribution

• Provide feedback to shape Spotlight’s platform and features.
• Suggest new metrics, reports, and experiments.
• Help translate real-world findings into product improvements.

Team support (startup mindset)

As a small team, we all help where needed. This may include:

• Some customer support.
• Occasional invoicing or operational help.
• Assisting with marketing initiatives.

Who you are

• 2+ years experience in SEO (technical, content, or growth-focused).
• Strong interest in AI, search, and emerging technologies.
• Comfortable working with data (SQL knowledge required).
• Analytical and curious — you enjoy running experiments.
• Clear communicator who can speak with clients confidently.
• Self-directed and comfortable in a remote environment.
• Excited to help build a category from the ground up.

GEO experience is a plus — but not required.

Why this role is unique

• You will help define a new discipline (GEO).
• You will work with one of the largest AI visibility datasets in the world.
• You will become a recognized expert in AI search.
• You will have direct exposure to clients and real-world impact.
• You will have high ownership and influence in a fast-moving startup.
• You will work fully remote with flexible hours (part-time or full-time).

How to apply

If you’re an SEO professional who wants to be early in the AI search revolution and build deep expertise in one of the most important shifts in digital visibility, we’d love to speak with you.

Email your CV to [email protected] with the subject line:

Subject: GEO Expert - Spotlight

• Include a short note about why this role and GEO are interesting to you.
• Add links to any work that shows your SEO, experimentation, or AI search thinking.