Get AI Chatbots Talking
About Your Brand
Track and Improve Your Brand’s Visibility Across AI Conversations
See how your brand appears in ChatGPT, Google AI Overviews, Perplexity and more—then optimize to get mentioned more, rank higher, and outshine competitors.
Spotlight reverse-engineers top-performing brands to help you build a winning content and visibility strategy.
Track your brand's presence across key industry topics
Spotlight is the first Share of Voice tool built for LLMs
We monitor the machines. So you can own the conversation.
Brand Mention & Presence Analysis
Track exactly how your brand appears across all major AI platforms, revealing where you're mentioned and in what context.
- Monitor your brand's visibility across ChatGPT, Claude, Gemini, and Perplexity
- Track mention frequency across various product categories and topics
- Identify your brand's strengths and gaps in AI-generated content
Competitive Analysis
See how you stack up against competitors across all major AI platforms and identify strategic opportunities.
- Side-by-side comparison of your brand against key competitors
- Identify topics where competitors outperform you
- Discover unique competitive advantages you can leverage
AI-Powered Sentiment Analysis
Understand not just if you're mentioned, but the context and sentiment behind those mentions.
- Multi-model analysis using ChatGPT, Claude, Gemini, and Perplexity
- Sentiment tracking (positive, negative, neutral)
- Context-aware analysis that understands nuance
Source & Website Extraction
Reveals exactly which websites AI models reference when discussing your brand and competitors, giving you actionable insights to strengthen your presence.
- Identify high-impact websites AI trusts for recommendations
- Discover visibility gaps where competitors appear but you don't
- Actionable roadmap to optimize presence on AI-trusted sources
How Spotlight Works
Get visibility into how AI platforms talk about your brand in four simple steps
Prompt Discovery
Spotlight identifies the prompts people are using to find a business like yours. Several proprietary data sources and heuristics reveal what people are searching for on AI models.
Multi-Model Analysis
We test each prompt across ChatGPT, Google AI Overview, Claude, Gemini, and Perplexity to analyze brand visibility, rank, and sentiment.
Actionable Insights
Spotlight analyzes and reverse engineers the data that LLMs use as a basis for their responses and suggests a content strategy that makes our clients win.
Continuous Monitoring and Suggestions
The platform continuously monitors your and your competitors' visibility, tracks changes to models' preferences, and recommends actions to keep you ahead.
Spotlight puts you ahead of the curve
It shows you the truth — and gives you the map to own the answers AI gives your customers
Our analysis reveals exactly which sources (websites, articles, reviews) AI models reference when discussing your brand and industry.
Dashboard
Most brands aren't listening.
That's exactly why you should.
This isn't about SEO.
This isn't about social.
This is about the next era of brand discovery.
And it's already happening. Quietly. Quickly. Irreversibly.
People aren't typing search queries anymore.
They're asking questions.
And AI is answering with confidence — whether it's right or not.
If you don't know what AI is saying about you...
you're already behind.
"Right now, your competitors are being named in answers that should have included you."
"They're owning the narrative."
"The longer you wait, the harder it becomes to take that ground back."
"Because once AI learns a version of the truth, it just keeps telling it."
This is your early-mover moment
In six months, every CMO will be scrambling for an "LLM SEO strategy."
In twelve months, the smart ones will already be winning.
Own the Conversation
Ensure your brand is mentioned when customers ask AI about products or services in your industry.
Get Ahead of Competitors
Identify opportunities where competitors are being mentioned instead of you and take action.
Protect Your Reputation
Monitor sentiment and context to ensure your brand is presented accurately and positively.
Optimize Your Strategy
Use AI-driven insights to refine your content, marketing, and digital presence strategies.
Track Progress Over Time
Monitor how your visibility evolves as you implement Spotlight's insights and recommendations.
Future-Proof Your Brand
Stay ahead of the curve as AI becomes the new front door to customer discovery and decision-making.
Request Your Free Spotlight Analysis
Discover how your brand appears in AI responses compared to competitors.